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Entrepreneurship 4-H Project Area

Display stand with roof for the Garden Gal Veggies and Art business. Stand holds an arrangement of flowers, assortment of vegetables, jam jars, soaps, and two frames pictures.

The Be The "E" Entrepreneurship 4-H project activity guide is designed to give you the knowledge, skills and mindsets to meet the challenges of work and community in the 21st century.

The 4-H Entrepreneurship project manual contains activities for nine years. The guide is broken into three sections and each section covers three years of activities.

Love It (Section 1) introduces you to the world of entrepreneurship – what it is, who has done it, how some famous products got started, and how to find and make business opportunities.

In Plan It (Section 2), you will participate in planning experiences to gain the skills needed to be a successful entrepreneur. You’ll learn about types of businesses, products and pricing, marketing, partnerships, and agreements and contracts.

Do It (Section 3) will encourage you to go through the process of researching and creating a business plan and starting a business. You will do market surveys; prepare budget forecasts; learn exit strategies; understand business ethics; project and control cash flows; learn the importance of satisfying the customer and implement your business plan.

If a member completes the 9 years of project activities, they can work with their county Extension professionals to determine their learning opportunities for their remaining 4-H years.


Each year, 4-H members complete 7 entrepreneurship activities in the project manual as well as planning pages at the beginning and end of each section of the manual. Record in your work in a notebook, including the what, when, where, and how you accomplished each selected “More e" challenge activity. Include your notebook with your project book for grading.

Download a copy of the scoresheet to determine what is expected for project completion.

Exhibit Ideas

Trade-show type booth of your product or service, or protype of your product, or picture story of your entrepreneurship project, or completed business plan, or journal or portfolio of how your project evolved with record of the process, or poster describing details of one of your completed activities, or marketing portion of the Business Plan featuring the name of your business and examples of your marketing tools.

How Do I Sign Up?

Screenshot of 4-H ZSuite enrollment page to select project

The first step is to create an enrollment in our ZSuite website.

Enroll in 4-H ZSuite

When you get to the CLUBS tab of the enrollment, you will want to ADD PROJECT.

For Entrepreneurship, you should search for:


Project Videos

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College & Career Pathways

Four Business Students at a board room table

Entrepreneurship and Innovation

WVU John Chambers College of Business and Economics

Along with preparing you to start your own business, this major will teach you to use your creativity to solve business problems or help existing organizations launch new products and enter new markets.


  • Online Merchants
  • Sales Managers
  • Insurance Sales Agents
  • Real Estate Brokers
  • Sales Agents, Financial Services,
  • Securities and Commodities Traders

Entrepreneurship and Innovation Major Information