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2022 Sustainable Tourism Webinars

2022 Webinar Videos

January 31, 2022

Intro to Sustainable Rural Tourism Development

This session will explore the principles of sustainable tourism and rural tourism focusing on applications in West Virginia.

Voices of Change Videos

The Voices of Change video series profiled tourism leaders in Elkins, Berkeley Springs, Tucker County, and Fayetteville, West Virginia in 2015-16 to better understand how they managed tourism growth and successfully positioned themselves as destinations built on outdoor recreation and Appalachia’s unique history and traditional culture based on 5 core values for community-based tourism. Webinar participants are encouraged to watch the Tucker County and Fayetteville videos (and the other two if you have time) prior to viewing the second webinar as guest speakers will highlight current opportunities and challenges as it relates to issues discussed in the Voices of Change series.

February 28, 2022

Sustainable Rural Tourism & West Virginia: Lessons Learned

The session will introduce community tourism values using the “Voices of Change” case study video series to identify successes and challenges of tourism development in West Virginia communities.

March 28, 2022

Marketing vs. Management

In this session, participants will compare and contrast a destination management approach versus a destination marketing approach. Participants also will identify key components of a sustainable destination management strategy.

April 25, 2022

What is a Destination Management Organization?

This session will focus on the difference between a destination management organization and a destination marketing organization.

May 23, 2022

The Role of Extension and Non-traditional Stakeholders

This session will identify the role of non-traditional stakeholders, including Extension agents and others, who can play a role in implementing a destination management strategy.

June 27, 2022

Leadership and Capacity

The session will explore leadership roles and capacity necessary for implementing a destination management strategy.

July 25, 2022

Making Informed Decisions – Tourism Area Lifecycle Model and Destination Assessments

In this session, participants will learn techniques for conducting a community assessment process and inventory of tourism attractions and services to identify tourism strengths, weaknesses and opportunities.

August 29, 2022

Making Informed Decisions – Understanding Secondary Data and Collecting and Interpreting Primary Data

This session will help participants understand how to use secondary data to measure the impacts of tourism and how to use data to identify trends over time.

September 26, 2022

Product Development: Participatory Planning and Action Using GIS and Participatory Design

This session will introduce techniques for participatory tourism planning to develop a sustainable tourism action plan and provide examples of success in turning those plans into action.

October 31, 2022

Product Development: Comprehensive Planning and Tourism

This session will explore various examples of destination strategic plans including tourism related components of comprehensive plans and how to develop a destination management plan.

November 28, 2022

Product Development: A tourism Master Plan - What, How, Why

The session will provide what, how and why of a Tourism Master Plan with a examples of a working master plan.

December 19, 2022

Sustainable Rural Tourism: Funding Tourism Development

This session will provide examples of funding tourism development.