Rethink Your Drink
Quench, the Rethink Your Drink mascot, plays with children in a classroom.
The WVU Extension Service Family Nutrition Program launched the Rethink Your Drink program in 2013 to reduce consumption of sugar-sweetened beverages and increase consumption of milk and water. The Rethink Your Drink program takes several forms. Rethink Your Drink @ School and Rethink Your Drink @ Camp are educational programs aimed at reducing youths’ sugar-sweetened beverage consumption and boost water and milk consumption. Rethink Your Drink also spawned a successful media campaign with TV, radio, billboard, and digital advertising.
by the numbers
Rethink Your Drink programming reached more than 41,000 people in fiscal year 2019.
29% had fewer sugary drinks
29% youths drank fewer sweetened drinks after participating in Rethink Your Drink @ School, according to surveys distributed to parents and guardians.
43% drank more water
43% of participating youths drank more water after Rethink Your Drink @ School.