Business Retention & Expansion
Asset-based community development begins by leveraging and building on a community’s strengths; economic development should follow a similar strategy.
Research shows that up to 86 percent of new jobs in rural areas are created by existing
businesses in a community, rather than new businesses attracted to a community.
The WVU Extension Service Business Retention and Expansion program works with local economic development
leaders and local businesses to identify the barriers to business growth, and to
address businesses’ needs before they result in job losses.
with local businesses form the core of the BR&E program. By communicating with
one another, the community strengthens relationships between economic development
leaders, residents and the business community. Working together helps communities
proactively address economic issues and the needs of local employers creating a
more responsive, business friendly community and more resilient economy.
If you are interested in a Business Retention and Expansion project in your community, please submit our form to start a conversation.